Miguel Sierra

Miguel is an US Army veteran who spent the last 10 years on Active Duty serving as a Behavioral Health Clinic Non-Commissioned Officer-In-Charge (Missouri, Virginia, and Hawaii), Suicide Prevention Coordinator (ACE, ASIST Certified), Provider Resiliency Program Manager (US Army AMEDDC&S Certified), Drug and Alcohol Counselor (US Army AMEDDC&S Certified), and Sexual Assault Victim Advocate (Dept. of Defense Credentialed). While in the Army, Miguel developed a passion for helping and motivating Soldiers to excel by providing them with the skills necessary to excel in their careers by providing them with the tools necessary to make sound decisions, take care of themselves and their Battle Buddies, and face adversity head on and fearlessly. The result was a more a more cohesive unit which accomplished each mission effectively, in a timely manner, and with a sense of pride in their work. As Staff Sergeant Sierra, Miguel Conducted over 900 trainings in the National Capital Region (Fort Belvoir, Quantico, The Pentagon, Fort Myer) and Hawaii (Schofield Barracks, Tripler Army Medical Center).

Now Retired, Miguel decided to bring that same passion to the private sector and help companies, organizations and schools bring the best out of their employees, members, students and faculty. He reached out to his longtime friend and business partner, Mr. Rob Brown, CEO of ABSoulute Fitness, to offer guidance and collaborate on coming up with the best way to materialize his vision, and after long hours brainstorming, planning and executing, ABSoulute Life was born.


Rob Brown

Rob is a certified personal trainer with a degree in Health Science from Virginia State University. In 2014 Rob founded ABSoulute Fitness, a brand that combined his love for health and fitness, with his passion for community activism. He is committed to inspiring, motivating and empowering the community through faith, nutrition and fitness. Rob often speaks at schools to encourage scholars not just in fitness but in education.  He became a classroom mentor at Chester Community Charter School located in Chester, PA where he regularly sits down with the scholars to discuss topics that range from starting your own business to embracing your craft. He hosts a myriad of community based events centered around the importance of fitness, community and self-accountability. He hosts several charitable events emphasizing health and fitness, with the most popular being his cost efficient Fit Camps and Night in Neon Runs. Rob’s workouts are shaped to be beneficial and achievable by everyone.

Rob’s passion for his community led to his involvement in developing ABSoulute Life, an extension of his goals with ABSoulute Fitness. As co-founder and Chief Fitness Officer of AL, Rob brings an unmatched energy, experience and a genuine love for seeing people succeed that deliver results.


LaToya Parnell

LaToya is a native Washingtonian, entrepreneur and Financial Aid professional for a local Law School. She loves her job, helping students financially maneuver their way to their law degree and counseling them on any financial anxiety and shortfalls they may encounter through strategic planning development to help them finish strong.   LaToya’s two children are her world.  She often quotes Bob Marley when she says that “I literally never knew how strong I was until being strong was all I had, when my son was diagnosed with Cancer as a child”. Being there for her son and watching his fight and resilience led to her passion for helping others. She is also the Team Captain for Brandon’s Angels for the Leukemia and Lymphoma Society’s annual Light the Night walk for a Cure, raising thousands of dollars for cancer research.

When LaToya caught wind of what her friends, Miguel and Rob, were doing with ABSoulute Life, she fell in love with its mission. Her personal experience and understanding that when you believe in something you should put as much energy and work towards it led her to reach out to the fellas and offer to utilize her skill-set to make sure that the brand is promoted properly and reaches a many people as possible.  After only a few hours and getting the green light to head the marketing of AL, LaToya set off on an aggressive campaign to establish the brand’s presence on social media.  To say we are lucky to have her on our team is an understatement.